Shaping the future of organisations and products through innovation, transformation, and modern operating models

coming soon

A playbook for shifting to the product operating model

Sneak peek: Including a framework that helps organisations assess and grow capabilities by distinguishing between incremental improvements and transformative changes.

Product organisations evaluate each capability to identify its current maturity, define the future state, and determine the skills, resources, and actions required.

All the principles, capabilities and behaviours you need, along with stories and activities that will help you shift to the product model

By
Chris Compston,
Esra Yetis,
Hugo Froes

shift to product operating model

Who is this book for?

For product leaders, change makers, and anyone eager to stay ahead.

my services

Bespoke consulting, coaching, and public speaking

Product Operating Model

Transition your teams from task-oriented delivery to a product-centric operating model. I work with product leadership and teams to adopt practices and mindsets that connect strategy to execution. This empowers teams to self-organise, enabling continuous learning, driving long-term business value and impact.

Establish strong foundations and a lasting innovation capability by embedding modern innovation frameworks that develop internal “innovation muscle,” enabling organisations to continually experiment, adapt, and create new sources of value.

Coaching

I work with leaders and aspiring leaders to strengthen leadership capabilities and navigate career transitions. Through a blend of coaching and practical tools, I help you grow your influence and brand, align your strengths with professional goals, and create meaningful impact in your role and organisation.

Public Speaking

I deliver talks, panels, and workshops that inspire and challenge audiences on topics including product operating models, organisational transformation, AI adoption, and leadership. My style blends visionary thinking with practical insight, using real-life examples to inspire discussions that enable people to break out of daily routines and reimagine the future of product organisations.

My Approach and Principles

Every organisation is unique in its ambitions, challenges, and culture. That's why I always tailor my solution or approach to meet the specific needs of each client in every engagement.

My consulting approach begins with understanding your north star: the big picture of where you want to go, alongside your immediate priorities and pressing needs. From there, we co-create a roadmap that blends structured discovery with tailored methods and techniques.

I bring proven frameworks and innovation practices, but never a one-size-fits-all solution. Instead, we design a process that fits your business, whether that’s transforming operating models, validating new ventures, modernising complex products, or building innovation capabilities.

We will shape our engagement together depending on your needs and priorities:

Partnership for long-term transformational projects.
Advisory to guide leadership teams and pilot critical decisions.
Coaching for individuals and teams to develop the skills, mindsets, and principles that enable people to adopt change and continue growing long after the engagement ends.

My goal is to create momentum and leave behind not just solutions, but the principles and practices your teams need to sustain innovation, scale with confidence, and continue achieving impact well into the future.